Competitive Advantage

Competitive advantage can be differentiate on the basis of the two points
i. Values drives
ii. Cost drives

Value and cost drive can be differentiate on the basis of the so many factors-
* Quality based
* Service based
* Delivery
* Technology
* Customization
* Geography
* Risk Assumptions
* Environmental policies
* Network externalities
* Brand or reputation
* Complementary products

And the Another factor which based on the Cost Drives
* Scope economies
* Scale economies
* Learning curve
* low input cost
* vertical integration
* organizational practice

For the competitive advantage is differentiate their products and services in two basket but the micro analysis based on the above points .