Global Business Goal

Goal for the Global Business is
*Survival,
* Success
*and Vertical and horizontal Gowth.
To achieve the above points honesty, no over committment, maintain the value and brand name, no cheating.
Do the business by the proper planning. in addition to we have to eradicate the weaknesses problems on the spot if possible difficulties errors and mistakes. if we are able to solve the problem then no one can stop us to growth.

Objective and Goal

Goal for the Global Business is
Survival,
Success
and Vertical and horizontal Gowth.
To achieve the above points honesty, no over committment, maintain the value and brand name, no cheating. Do the business by the proper planning.
in addition to we have to eradicate the
weaknesses
problems on the spot if possible
difficulties
errors
and mistakes.
if we are able to solve the problem then no one can stop us to growth.

Global Business Management

Tha basic conccept behind the Global Business is its open for all.

It is not based on relegion, community, demography etc.
For global business we need the following information based on the analysis on STEEPS
1. Social
2. Technology
3. Environmental
4. Economic Growth
5. Political
6. ....

these above points are required to understand the business conccept

Market Research or Market Survey Report

Market Survey (important points which required for Report)

Introduction: In which the end products, end users and its suitability and strength of selecting particular product should be mentioned.

Product: In this section the product specifications, sizes, brands, packaging and selling price etc.

Assessment of Demand: Demand and supply is the key of the market strategies this section will broadly cover the following points.

• About the consumer and clients Class and Type.
• Pattern of Consumption and Frequency of purchases.
• Product life cycle and present status
• Past Demand Pattern
• Future anticipated demand projection
• Buying criteria and influencing factors

Supply position: Current availability of and production capacities vs. utilization and

Present indigenous and imported supply sources, their price comparisons, services etc.

Market Practices: Present prevailing marketing practices

- Distribution, Packaging and forwarding, Credit policy, Delivery, after sales service

- Selling price, taxation structure and commission patterns

- Purchasing procedures, time and practices prevailing

Own Market Plans and Strategies

- Own market share of supply- demand gap

- Strength and special services to be offered if any

- Possible clientage and their likelihood of buying from you

The above points are required to cover the market survey.

How to Build the relationship (Marketing management Part4 )

As we have already discuss the three parts of the Marketing Management in which we discuss about the
1. need of the Marketing Management
2. Marketing Strategies.
3. Design the Marketing Program

In 4th part we will discuss about the how to retain the Customer for long time.

The big question for this will be:

How do you build long term, mutually beneficial relationships with key customer, channel members and suppliers?

This question will give the answer how to retain the customer.
To support the answer following points will be include.

* share of wallet
* Credible commitments
* Customer Relationship management
* Data ware house and Mining
* Market Basket Analysis
* Customer Pyramid
* Lifetime Customer value
* Cross selling
* Add- on Selling

As we know that this is era of the Information Technology. So with use of the CRM we can maintain the big data to continue follow up and feed back of the customer.

This article is useful for the students and Professional who is involve in the Marketing Management.

Interview Tips

Interview Tips

If you have a job interview coming up, then here are some winning tips:

Be prepared
Arrive early
Dress smart
Breath deeply to relax
Give a strong hand shake
Ensure eye contact
Listen carefully
Think before speaking
Accentuate your voice
Laugh at the right times
If you’re feeling confident, ask if you’ve got the job!

Design The Marketing Plan: Part 3:

Design The Marketing Plan: Part 3:

When we ask the question; How do you determine the 4P’s of the “Marketing Mix”-Product, promotion, place and price?

The answers which arise from the above equation cover the following headlines.

• Conjoint analysis.
• Product Life cycle Analysis
• Brand Equity
• Promotional Mix
• Distribution Channels
• Time, pace and form value
• Atmospherics
• Pricing strategies

Talent Management: Roles of the Human Resource Development in challenging scenario.

Talent Management: Roles of the Human Resource Development in challenging scenario.

Now days the recruitment is the toughest job of the company and to retain this is the biggest challenge:

Basically the HR is dividing in mainly in three parts:
i. Recruitment and Staffing
ii. Training and Development
iii. And most important Retention Management

i. Recruitment & Staffing:

Talent pool strategy rather than higher for specific positions.
Highly selective hiring process.
Develop the close relation with professional institutes to develop the time to time inputs to the students.
Develop the global branding among the employee to provide them exposure and training.
Focus on values and culture rather than to stick with routine job related skills.
Continuous monitoring and feedback for performance and potential of individual.
Grading against competency profile of successful leaders.
Use of talent inventories for selection/succession.
Different talent pools (Executive/specialist).

ii. Training & Development:

To develop the culture and give the top priority and deeply ingrained to leadership development.
Promotion policy should be within policy.
Continuous assessment of training needs and feedback.
Individual development plans should be live to succession planning process.
Sr. Manager should be the mentor and trainer for the new comer.
Job rotation and international exposure should be career development tools.

iii. Retention Management:

Personalized career plans.
Flexible working arrangement.
Priority to senior management.
Highly competitive compensation.
Continuous monitoring of attrition.
Diversity programme designed to develop, retain and promote diverse talent.

The above process should be only for the company which involved in brand building and entering in the global market.

TePP Before You Apply - Check

Before you apply, check your progress in meeting the following requirements
1. Identifying Customer Needs ( What do users want?)
Identify the users and buyers.
Gather raw data through interviews, focused group and observations.
Interpret raw data to understand needs.
Identify the important / pressing needs.
Cross check the perceived importance with user groups.
Reflect on the process to improve understanding of customer buying behaviour.

2. Generate Product Concepts ( How to meet the need ?)
Decompose problem, state the output and corresponding inputs.
Search for solutions that transform inputs into the desired output ( discuss with lead users, benchmark with competing products, take advise of experts, read patents & literature).
Generate many concepts - creativity lies in identifying alternatives.
Check to see whether different concepts can be combined to come with an unique solution.
3. Select concept ( Why is it better?)

Perform concept selection for each of consumer group.
The goal of concept selection is not to press ahead with the pre-conceived idea.
The goal is to develop the best concept.
Refine the concepts to develop the better ones.

4. Communicate the concept ( Do I share my idea clearly ?)
You can communicate with :
Verbal description.
Sketch
Photograph / video of previous work.
Computer simulation of system.
Physical model.

5. Why I need a prototype ( Check the roadmap to commercial production)
For demonstrating proof-of-concept to check the feasibility.
For demonstration – to improve design with feedback .
To test hardware and later with software.
For integrating sub-systems into a system model.

A day in the Life of B- School Students

A day in the Life of B- School Students

As we know that the daily routine of the students during the college is really very exciting. May be some of the college students can opt this routine for learning as well as for Fun.

7:00 am – Review notes for the 1^st class.

7:30 am - Eat some high energy flakes cereal, read the business news paper like Business Times (professor likes to discuss news items that relate to the class topics).

8:00 am Read review for quantitative methods exam, do practice problems reread case on control system for organizational behavior class.

9:00 am- Arrive at school go to “reading room” to hang out with everyone. Check student’s mailbox for invitation to recruiter events.

9:30 am- Integrative Management Class: Guest speaker from Case study discuss how the company approached the problems.

10:45 am - Hang out.

11:00 am – Organizational Behavior Class: get in couple of good comments: debate the effectiveness of a management decision with another student in class.

12:15 pm – Get some lunch and grab with some friends. Talk about the lousy cafeteria food and who’s dating whom.

2:00 pm- Microeconomics class: listen to lecture on monopolistic competition.

3:15 pm- Arrive at home, change into workout cloths. Go running, lift weight and relax.

6:00 pm- Eat dinner; watch the news read the next day’s case study.

7:45 pm- Meet up for group study session; help each other with home work problems on interpreting regression statistics discussion how to account for capital losses vs. operating losses.

10:00 pm- Back at home review more cases, read next class assignment in text book.

Midnight- watch a letterman” till asleep” board room dream.