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Design The Marketing Plan: Part 3:
When we ask the question; How do you determine the 4P’s of the “Marketing Mix”-Product, promotion, place and price?
The answers which arise from the above equation cover the following headlines.
- Conjoint analysis.
- Product Life cycle Analysis
- Brand Equity
- Promotional Mix
- Distribution Channels
- Time, pace and form value
- Atmospherics
- Pricing strategies
