Wednesday, May 14, 2008

Design The Marketing Plan: Part 3:


Design The Marketing Plan: Part 3:

When we ask the question; How do you determine the 4P’s of the “Marketing Mix”-Product, promotion, place and price?

The answers which arise from the above equation cover the following headlines.

  • Conjoint analysis.
  • Product Life cycle Analysis
  • Brand Equity
  • Promotional Mix
  • Distribution Channels
  • Time, pace and form value
  • Atmospherics
  • Pricing strategies

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