Market Research or Market Survey Report

Market Survey (important points which required for Report)

Introduction: In which the end products, end users and its suitability and strength of selecting particular product should be mentioned.

Product: In this section the product specifications, sizes, brands, packaging and selling price etc.

Assessment of Demand: Demand and supply is the key of the market strategies this section will broadly cover the following points.

• About the consumer and clients Class and Type.
• Pattern of Consumption and Frequency of purchases.
• Product life cycle and present status
• Past Demand Pattern
• Future anticipated demand projection
• Buying criteria and influencing factors

Supply position: Current availability of and production capacities vs. utilization and

Present indigenous and imported supply sources, their price comparisons, services etc.

Market Practices: Present prevailing marketing practices

- Distribution, Packaging and forwarding, Credit policy, Delivery, after sales service

- Selling price, taxation structure and commission patterns

- Purchasing procedures, time and practices prevailing

Own Market Plans and Strategies

- Own market share of supply- demand gap

- Strength and special services to be offered if any

- Possible clientage and their likelihood of buying from you

The above points are required to cover the market survey.

How to Build the relationship (Marketing management Part4 )

As we have already discuss the three parts of the Marketing Management in which we discuss about the
1. need of the Marketing Management
2. Marketing Strategies.
3. Design the Marketing Program

In 4th part we will discuss about the how to retain the Customer for long time.

The big question for this will be:

How do you build long term, mutually beneficial relationships with key customer, channel members and suppliers?

This question will give the answer how to retain the customer.
To support the answer following points will be include.

* share of wallet
* Credible commitments
* Customer Relationship management
* Data ware house and Mining
* Market Basket Analysis
* Customer Pyramid
* Lifetime Customer value
* Cross selling
* Add- on Selling

As we know that this is era of the Information Technology. So with use of the CRM we can maintain the big data to continue follow up and feed back of the customer.

This article is useful for the students and Professional who is involve in the Marketing Management.

Design The Marketing Plan: Part 3:

Design The Marketing Plan: Part 3:

When we ask the question; How do you determine the 4P’s of the “Marketing Mix”-Product, promotion, place and price?

The answers which arise from the above equation cover the following headlines.

• Conjoint analysis.
• Product Life cycle Analysis
• Brand Equity
• Promotional Mix
• Distribution Channels
• Time, pace and form value
• Atmospherics
• Pricing strategies

Part 2: Key strategies for Marketing Management

Part 2: Key strategies for Marketing Management

As we have already discussion about the needs and wants of the customer. After the customer needs and wants How to go for other big marketing strategies questions:

How do you target and segment the Market?
How do you position a product or services?
How do you use Marketing to build a sustainable competitive advantage?

Above these questions are use to help to go for the STP (segmentation, Targeting and Positioning).

As we have sufficient information and data in two format primary data and secondary data. These data are used to make the Marketing strategies depending on the above two questions.

By the above question we will get the following main headings like:

Ø Target Market
Ø Market Segmentation
Ø Mass Customization
Ø Composite segmentation plans
Ø Customer Loyalty
Ø Positioning
Ø Perceptual Map

Even though depending on the marketing strategies five determinants play very important role in customer perspective:
i. Reliability
ii. Assurance
iii. Tangibles
iv. Empathy
v. Responsiveness.

These are the points which are required to discuss about the Marketing strategies…

Key conccepts of the Marketing Management (part 1)

Key Concepts of the Marketing Management:

“The purpose of business is to create and retain the customer.” Peter Ducker

Marketing management is the main tools of the business. Marketing is the set of activities within the enterprise or organization designed to plan. Price, promote and distribute products to target markets.

So the first question which arise in marketing management is

What are the customer’s needs and wants?
And how do consumers go about their decision?

The above questions answer will give the results on these parameters-
Features vs. benefits
Customer value
Customer satisfaction
Market research
Market intelligence
The decision making units
The decision making process
Consumer Involvement


There are eight parameter where three parameter based on customer’s, another two parameter based on the information and data collection by survey another three parameter define the decision making methods of the consumer.

For example kids need will be decided by the parents etc.