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Market Survey (important points which required for Report)
Introduction: In which the end products, end users and its suitability and strength of selecting particular product should be mentioned.
Product: In this section the product specifications, sizes, brands, packaging and selling price etc.
Assessment of Demand: Demand and supply is the key of the market strategies this section will broadly cover the following points.
- About the consumer and clients Class and Type.
- Pattern of Consumption and Frequency of purchases.
- Product life cycle and present status
- Past Demand Pattern
- Future anticipated demand projection
- Buying criteria and influencing factors
Supply position: Current availability of and production capacities vs. utilization and
Present indigenous and imported supply sources, their price comparisons, services etc.
Market Practices: Present prevailing marketing practices
- Distribution, Packaging and forwarding, Credit policy, Delivery, after sales service
- Selling price, taxation structure and commission patterns
- Purchasing procedures, time and practices prevailing
Own Market Plans and Strategies
- Own market share of supply- demand gap
- Strength and special services to be offered if any
- Possible clientage and their likelihood of buying from you
The above points are required to cover the market survey.
